Marketing

Waste Not, Want Not

"It took its leave when somebody sneezed."

“It took its leave when somebody sneezed.”

Did you find a few more fries hiding under your car seat lately?   What happened to that cheese sandwich you left on top of the DVR?    And that meatball you last saw on your plate: where did it roll to?   It made a break for it, and don’t be surprised.

The USDA just released their stomach-churning report on “Post-Harvest Food Losses in the United States – 2010”.   Apparently in that year we managed to misplace or otherwise not eat 133 billion pounds of food.    That’s nearly 67 million tons if you have trouble figuring.   Judging by the collective girth of America, I say kudos for us pushing back from the table early.

Minimalism: maybe the French had it right after all.

Minimalism: maybe the French had it right after all.

What is amazing is that in a nation overwhelmed by baby boomers, now retired and capable of eating full time, we just aren’t saving more food for later.   A random audit of any refrigerator should show freezer-burned remains of chicken pot pie served three weeks ago, buried tightly beside the bag of frozen peas which is regularly exhumed to chill granddad’s sore knee.

But it’s not.   Apparently we are throwing the stuff out.  The same report claims that 21% of our landfill is food.   Rather than cleaning our plates, we are scraping them, right into the garbage.

Multiplying and out of control.

Multiplying like Lego and out of control.

This concerning statistic explains the rising glut of empty food containers growing like giant, pale Lego –in the dark– under America’s kitchen  sinks.    Once we would have blamed this outgrowth on Tupperware– party central for the kitchen mavens.    Not any more.   Hold off on the pickle lifter.   Skip the deviled egg tray.    No one is saving leftovers any more.

This is a radical change from a civilization which used to save everything.   Archeologists have found 4,000-year-old bowls of noodles in China.   Carbon dating advises “best before” the Xia Dynasty.  

You can't throw out a good noodle.

You can’t throw out a good noodle.

In the arctic we are thawing out cartons of mastodon knuckles put away for a rainy day, but nowadays, nobody cares, because despite the microwave, we aren’t eating yesterday’s dinner anymore.

So we have a pair of statistics marching in lock step together.   Food waste up; empty containers up.  What to do?

Do NOT throw this out!

Do NOT throw this out!

A little more figuring leads to the sorry fact that every day, every person in America wastes a little over one pound of food.   With buns and condiments, that’s like throwing four Quarter Pounders into the bin!    Meanwhile, the USDA report points out that 49 million Americans live in “food-insecure” environments.  That is, there isn’t enough food, or not enough money to buy the food that is necessary to meet daily nutritional requirements.

Would it not be great if we could just set aside an extra plate with every meal we prepare, and pack its fare into one of those empty containers?   Pop these into the freezer, and once a week, drop them off at our grocery store for pick up by the local food bank!

Of course, you need to find the right top for the container.

Thanks for reading my rambling on our food conundrum.   FYI, Tupperware (TUP) is extremely successful today. In the past 5 years its stock is up 450% vs. the S&P’s 150%.    If you like this post, say so below, and be sociable: share it too.  Thanks!

PS: here’s the report.

The Estimated Amount, Value, and Calories of Postharvest Food Losses at the Retail and Consumer Levels in the United States,”

Standard
Fashion

Business Casual: The Ties That Bind Us

bogie tie 1What happened to the neck tie?   ‘Used to be you weren’t presentable without a colorful silk noose around your neck.   In fact, no self-respecting gangster would burst out of the car without a 4-inch-wide paisley draped down his front. Paisley is of course the recommended pattern for splatter work.

Now, even the coppers don’t wear ties.  Where’s the professionalism?  Where’s the esprit de corps?Jane-patrick-jane-29308522-293-473

You and I both know that “business casual” killed the tie.    Nowadays only the sportscaster, the news anchor, and the late night TV host wears a tie.

gekkoMeanwhile, the wheels of commerce grind on, driven by nice guys in Lands End chambray, dreaming they live in Los Angeles, moments from a beach.

The irony is,  business casual is anything but.    Get it exactly right or you crash and burn.  To wit: on Superbowl Sunday, President Obama “sits down” with Fox’s Bill O’Reilly for a chat.   The two Irish face each other, wincing at the other’s attire.obama o'reilly

The prez wears an open collar and open suit jacket.   O’Reilly dons tie and buttoned suit.   Somebody didn’t get the memo.   The White House phone board lights up like Pizzahut.

And who decides on the code of the day?   We recently watched a painful luncheon meeting where three sales types, bound up like mummies in serge, entertained their open-collared, polo-shirted client.    The suits picked up the lunch check while tieless splashed through his baby back ribs, napkin tucked into his shirt.tielss leaders 1

And do you really think it makes business move faster?  Last year’s economic summit maybe answers that question for you.   Tell me these guys are comfortable in their biz-cazh skins.

The only winner in this crowd is Angela Merkel.    She can wear jewelry.   Though Putin would be buffed with a gold chain around his neck.

carson-daly-f001The inevitable is coming fast.   “No ties” was the gateway for the next business necessity: no shave.

Before long, we can expect a whole generation of scruffy-faced gents running the country, teaching our kids, driving ice cream trucks and delivering babies.   All the while we will continue to count on the sports casters, news anchors and late night hosts to remind us where we came from.

_Duck_Dynasty__Star_Reveals_Clash-5448e99ef3125545267533e036a7ffbbBecause you know, the two-day shave will be replaced.

Phil 1960

 

 Thanks for taking a moment for my rant.   I was born with a tie, but I am slowly forgetting how to put it on.   If you enjoyed this, or just have a person in mind to read this, please share it, or like it, below!   Thanks!

Standard