June 2013, I retired from RR Donnelley, one of America’s great, historic, family-founded companies. After 41 wonderful years in the direct marketing field, I am enjoying the break. Still, there remains the satisfaction of knowing that you get letters when you write them, and if you add a few zeros to that, it is a very successful business model.
Nowadays, I write to amuse and awaken.
In addition to this blog, I have published a couple of books, which is a lot easier today than in the past. Write me for hard copies, or you can download by clicking the links below.
Crick, Honor, Willow and Sage are hunters in the village of Juniper, just off of the Arbor Woods. They encounter a dragon who has wandered far from home in pursuit of Magu an evil monster. The chase is an urgent matter of life and death, not only for the hunters, but for their village, as Magu extracts a hefty price for satisfaction. At 90 pages, Roarg is a perfect chapter book, a page turner for readers aged 7-11 years.
Revealing stories from a direct mail playbook: strategy , creation, and production of direct mail that delivers outstanding results. Browse through more than 140 stories, discoveries and observations of direct marketing success, and blunders. Here you will find direct mail math revealed, strategies to live by, and memorable disasters and triumphs that underline the intricate mechanics of direct marketing. Laced with humor and sober advice, Many Happy Returns is a primer for some, and a reminder for those who have seen it all, and then some. 180 pages.