Marketing

Bridget, Goodbye

“Hello, this is Bridget.   This is an urgent call about your credit card account….”

Perhaps you’ve had the experience at least once in your life of blowing somebody off, sending them packing, ever so gently, but resolutely, with a well-rehearsed sayonara.

The Library of Congress has a whole wing devoted to archiving songs and scenes written about the countless techniques and art of saying goodbye.    Bogie melts the runway around Ingrid Bergman in Casablanca.   Arnold blasts away the T1000 in Terminator 2. Simon & Garfunkel raise the ante with “50 Ways To Leave Your Lover”.  The group Train meets that bet with a creative assembly of exits in “50 Ways To Say Goodbye”.

I am happy to reveal #51–  “Press 3”.

This is the specific and business-like instruction I received from Bridget, who has been throwing herself at me for an interminable period.

On the phone, poor girl– she was only trying to alert me about my credit card, urgently, mind you, that there was no emergency, but that I should speak with her immediately about my interest rates.  She did warn that it was my last chance to get in contact.   I could do that by Pressing “1”.

Through years of comprehensive training as a sales professional, I have always practiced the rule after a closing statement, “the first person to speak, loses.”    So, I clammed up.

regretAnd then Bridget caved: “To no longer receive these calls, press 3.”

Bam!

Just like that, I pounded the 3 button on our receiver, possibly pushing it so far up the line it would pop in Bridget’s ear somewhere in a basement call center in Atlanta.

In my mind’s eye, I saw her wince, blown out of her chair, frantically tearing off the headphone and ear piece.    Supervisors run over to pick her up, gaping at the smoking embers of telecommunications technology as it burns a hole in the carpet.

In the conning tower at the back of the darkened telemarketing center, controllers stare at their screens as the disconnect hits.   Lights dim only for an instant before the backup generators kick in.    Everyone is calm on the mezzanine level.   Down below, hundreds of units continue their work in the dimly lit, air-conditioned office cavern, oblivious.

Controller:   (Bbrzztchzt)  “Ray?  Unit 56 got a 3, Ray.   Can you fix it?”

Ray:  “Got it, C.   Looking it over now.  We’ll be up in a jif.”

Controller:  (Bbrrxwxschh)  “Tell me what you find.   We have a pool running up here.”

Ray:   “C, looks like 56 needs a trip to the shop.  It’s got a fingerprint etched right into its diagnostic display.”

Controller:   (Bbrrtyffszt)  “Hah!  ‘Like I figured.   That totals 235 today, my magic number.  It’s pay-up time everybody!”

Ray:   “C, you want I should shut this booth down?”

Controller:  (Bbrssttadx)   “No way.  Let’s double down, Ray.  Plug in 37, and boot her up.”

Ray:   “Got it.  I am powering it up now.”

The vast room’s gentle murmur resumes among the darkened honeycombs as Ray extinguishes his flashlight and follows the maze of hallways back to the control tower.

Unit 37 digs in for the night.

“Hello, this is Carmen.  This is an urgent call about your credit card account….”

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Environment

Concrete Distraction

On a summer trek to the woods of Northern Ontario, motoring up Highway 11, over the precambrian granite shield, we can sense how long the winters drag on.   Just look at the flood of crafts and doodads for sale in the front yards of those determined  households which are buried in the snow and dark for 6 months.

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A long winter’s creation, courtesy The Dreamer’s Woods, LLC.

But having an entertaining hobby is the first defense against going crazy and running out on the ice naked in February.  Maybe January.   Ask the locals.

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For sitting and thinking. ~ The Dreamer’s Woods, LLC.

From the first snowflake in October, to the last icicle dropping from the roof in May, hands and minds are busy sawing, cutting, weaving, hammering, gluing through the night, and day, building up an inventory of items for passers-by to snap up in July.   And there they are: windmills, concrete statuary, chain-saw-sculpted grizzly bears, log benches, gnomes, rockers, adirondack chairs, silhouettes, trellises, all for sale.

A fish hawk's cozy cabin overlooking the trout pond.

A fish hawk’s cozy cabin overlooking the trout pond.

We passed a front yard covered in aviary merchandise under a sign that read: “Bird Bath and Beyond”.  Envision an over-crowded trailer park for birds, and you get the picture.   Further imagine that this yard has a border collie just to steer off the spring flocks looking for a place to nest.

Of course, there is great satisfaction in building clever objects out of native materials.    And you don’t have to live in the sub-arctic to take on an insanity-diverting hobby.

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Instant fossils. Good for a 1,000 years.

With that in mind, I am sharing with you my afternoon’s delight in making garden stepping stones.

If you want an inviting pathway through your garden, these concrete leaves are a sure thing.   What’s more, they are uniquely shaped, easy to make, and cost about a dollar each.

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The infamous burdock. Thistles only a goat could love.

The primary design is the leaf off of a burdock weed.    You see these bushy plants everywhere, and they are best known, and disliked, for their insidious burrs which sprout in the fall, usually ending up embedded in your kid’s sweater.   But catch them in early June, and you have a design source for your stepping stones.

Get a 50# bag of ready-mixed concrete.  It costs about $8.00.   Find a flat surface, about as big as the kitchen table.  Avoid doing this inside your home, unless you lay down a shower curtain or drop sheet first.   Don’t choose the kitchen table.   You need a garden trowel.   And a bucket to mix the concrete.  Maybe a wheelbarrow.   Do not consider a child’s swimming pool.

 

Burdock leaves-- the bigger the better.

Burdock leaves– the bigger the better.

Obtain about 7-8 burdock leaves. Big ones. Lay them on the flat surface, vein side up, topside down.    Spray a little PAM on them.  Mix up the concrete, and when it is a heavy mush, ladle it onto the leaves, about 1-1/2″ thick.   Smear the concrete towards the edges with the trowel, maintaining the thickness.  Follow the shape of the leaf.  Use the trowel to clean up the edges so that they are smooth, with no gravel blobbing out.  Let the concrete set over night.   Sprinkle water on it the next day to help it harden.

The fun part: patty cakes that won't spoil.

The fun part: patty cakes that won’t spoil.

96 hours will deliver indestructible concrete that would support your neighbor’s pet holstein grazing on your petunias.

When the concrete is cured, lift up the stone, and peel off the leaf.   Voila!   Stepping stone!

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Once cured, these steps are your pathway.

And by the way, you now have a new trade, and are ready to live in the  snowy dark for 6 months of the year.

 

 

 

Thanks to Mary Shelley who started me on this, long ago.  Feel free to share!

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