direct mail, Marketing, Politics

Fall Seat Sale: The Check’s In the Mail

RNC  558

A dollar a seat… get ’em while they’re hot!

My walk to the mailbox today was rewarded with a letter from John McCain’s desk.

It was especially exciting to get his letter, because he enclosed a personal check!   Usually this works the other way around.

Anyway, I opened his letter to find a check for $36 bucks.  Unfortunately, or fortunately, depending upon your political stripe, it was made out to the Republican National Committee.

This is a very crafty gambit.

RNC  561 copy 2

Is it really the desk writing?  I wonder.

Seldom do we receive checks, and this one, measuring a modest 6″ x 2-3/4″ looks like the real thing.

What I liked about the approach of this fundraiser was the rationale.   The U.S. Senate has 36 seats up for grabs in the mid-term election, and McCain is donating a dollar for each seat.

I know, I know.  It should be more, but hey, have you seen his suits?

Sartorial comments aside, the dollar-a-seat strategy is a door opener for the tight-fisted, like me.   He is asking me to match his donation.

But I am puzzled. The RNC goes on to say it requires only $8,000,000 in the next ten days.  This seems like chicken feed compared to the dollars normally needed to buy an election.   I hope they know what they are doing.

RNC  557

The envelope needs to be opened, just to see the check!

In any event, they are counting on 222,222 folks like me, at $36 each, to respond.   At a 2% response rate, they must be asking over 11 million people.

I will leave the financial logistics to the back room guys.

I would point out, however, that after wresting $36 from my cold, thrifty mitts, John could have at least coughed up an additional 49-cents for the stamp on the return envelope.

A stamp! A stamp! The Senate for want of a stamp!

A stamp! A stamp! The Senate for want of a stamp!

You see, the face value of a stamp may seem like a lot to the RNC, but in this case, each one is worth $36 dollars.

Don’t forget to vote!


6 thoughts on “Fall Seat Sale: The Check’s In the Mail

    • Hi Phyllis! I always get excited over a good mail design, and this one just seemed to click. Politics aside, I was moved by it, which is the main mission. Hope you are having a good week!


  1. Hi Phil, The Check in the Mail is always a good one. I think Marie Antoinette said “let them eat cake” . Maybe affixing a 49 cent stamp would have been the icing on the cake and is really what the republicans want all along?


  2. Maybe the Republicans, like any one else, have just cottoned to the fact that 49 cents is too much postage for a one ounce letter. 49 cents!! I will consider walking some Forever stamps down to the Lake County Republican headquarters. Thanks Gordon!


  3. Jim Clohosey says:

    Hi Phil- I believe that including a check was a very effective technique. On the other hand his personal net worth was recently published as $10.35 million, so $36.00 makes him look a little stingy! Maybe he was just trying to relate to us little guys.:)

    Thanks for sharing!

    Jim C.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s