Marketing

Don’t Play With Your Food

It is so good to be at the top of the food chain.    I know, there are grizzly bears out there who would have us for lunch, but generally, we rule, I think.

But our supremacy causes some nutty behaviors.    I am thinking specifically of our advertising.

"I have this recurring nightmare..."

“I have this recurring dream…”

Let’s say we are promoting internet grocery shopping.      Concept:  a plump, naked guy scampering across the road, jogging down the sidewalk to the store.

Nope.   Too edgy for the after-school viewing. Let’s get a plump, naked chicken.   Oh yeah, take his head off, too.   That’s okay to show during the six o’clock news hour.

"This is the BEST picnic ever!"

“This is the BEST picnic ever!”

Or perhaps we are promoting an antacid to settle our stomach.   Concept:  a plump, naked, slow-roasted, headless man, playing doubles volleyball in the backyard.

Nope.   That’s a message endorsing tanning.  Surgeon General won’t like it. Let’s go chicken instead.   “Hey Marsha, see if you can get Roddy from the internet shopping commercial to audition…”

And logic-defying creative like this:   there’s a buffalo farm near us advertising its meat products.  And who’s making the pitch on the billboard?  A proud cartoon buffalo beaming down on us as we drive by, gazing at the bison in the pasture.

Chicken chef: fowl treachery!

Chicken chef: fowl treachery!

Been to a BBQ restaurant lately?   Notice the smiling pigs and cows on the napkins?    How about lovable Mrs. Leghorn offering up her fresh-laid children for breakfast?   No wonder PETA gets antsy.

It’s not all twisted though.

I point to our favorite duck -sorry, not you Donald– no, not you Daffy– but the celebrated pitchman who has won our hearts and minds for supplemental insurance coverage.   He shows how hard work, and a friend in the advertising business can get you somewhere.

"I took voice modulation too."

“I took voice modulation too.”

Could it be that this fellow started in insurance as an actuary?   And somebody in marketing called him up to the seventh floor for a talk?

"I was an extra on the Muppets.  But I was going nowhere."

“I was an extra on the Muppets. But I was going nowhere.”

And there’s the British import gecko.   May have been a driving instructor for the U.N. Consular Service until he realized his job had no meaning.   Went for a casting call for a pest control ad and ended up selling auto insurance.  They loved his accent.

Their futures are secure.  Unless the Food Network takes a shine to them.   Or Comedy Central.

Next thing you know– Concept: A duck, gecko and a rooster walk into a bar…

 

 

 

 

There’s a good punch line for this set up.   I hope you can supply it!   Thanks for reading, and please “like” or “share” below.  Thanks!

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Environment

Bring It On!

Is this winter over yet?   I hope not.   We just bought a new snow blower.

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Born to shovel by hand.

I admit to being a shovel-Luddite.   Maybe even a snoglodyte.   Since our first sidewalk and driveway, I have happily moved a near-biblical glacier of ice, snow, salt and sludge with an aluminum spade or a plastic pusher in my cold, gloved hands.

Meanwhile, in the last two decades, snow blowers have roared along our street like stock cars.   Every garage has given up a place for the machines to park, and drip a puddle of oil and slush, from December to March.   And while my neighbors  festooned the street with animated, white plumes of snow, I continued to pump away at the shovel like John Henry, determined to beat the machine.

Kens Blower 695

The neighbors take to the streets.

My late adopter attitude has been a source of discomfort for my snow blowing friends.   With every winter blast, they individually had to debate helping me, or not.   And if they did run their 16-hp chain-driven, double-augured  tank up my sidewalk, were they committed to follow up with each new dusting?

Then last June, our kind neighbor Angela gave me her snowblower.   Not out of charity mind you, no.   But because the family was moving to southern California where they were more likely to need a dump truck equipped with a fire hose and back hoe.   I fell for their ’97 Toro CCR 2000 like a ton of salt.   This cute little red machine had snorted and gobbled up snow under Angela’s operation for years.

This was a gateway moment.   The Toro had a new, loving home.   And I had a new toy.

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The little Toro kept up the pace.

As you are now much aware, we have had a spectacular winter so far, and my adopted Toro has trimmed, cleaned, and swept sidewalks far beyond our borders– great fun!    What’s more, the neighbors are now settled down.   They are at ease because I have joined the 21st century with internal combustion.   They no longer worry about me embarrassing them with a heart attack. They start their engines, and I start mine.

Until last night.    Threatened with another polar vortex, I brought out the Toro for a quick clean-up.   This is a gratuitous testimonial for the little engine–  it eats snow like a Zamboni on Jet-A fuel.    So with another blow-out on the way, I primed the machine and pulled on the starter cord.

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Like all good plans, they change.

The cord ripped right off its mount with a loud sproing.   I held in my hand, 12 inches of frayed nylon string.   The machine lay still, like death.

Meanwhile, snow was blowing across the street a la Zhivago.

Without a minute to spare, I hustled the Toro into the back of our car and rushed over to Ray’s Small Engine Repair and Lawnmowers.   Ray runs a tidy, bright shop.   Out front he has a display of snow blowers– bright red machines, shiny, ready and eager.    In the back, he runs a repair shop.

In a separate room he has a collection of old, used machines.   They looked like a gang of bar-fighters, waking up in jail after a long bumptious night.  Not a good sign.

I came in to get mine repaired.   But after what now seems a very brief discussion Ray convinced me that the shiny, new  black 22-inch, 8hp Murray was the way to go, complete with electric start.    It turned out that my little machine was 17 years old, and as Ray summed it up, its time had come, “just like the cicadas.”

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Bring on the snow!

I pointed out that the Toro was only “5” in snowblower years.   “Maybe so but look on the bright side, you won’t be back for another 17 years, by which time this new baby will cost $3,000.   And there may not be any snow… so take it now and get your licks in!”

And here I am, standing in the driveway, staring at the sky, hoping for snow.    The east coast is buried under another 100-year blizzard.   In Chicago, the forecast is maybe 1-2 inches.   Hardly enough to crank up the new Murray.

I’ll get out my shovel.

Thanks for reading!   If you have ever been in the same position waiting to take on Mother Nature, now you know how I feel, or how Lieutenant Dan felt sitting on the mast of Forest Gump’s shrimp boat.    Please share the story, and feel free to “follow” Riper Conditions !

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Marketing

Runny Numbers

DCIM100MEDIAI think we were all a bit startled by the recent alarm over the Velveeta shortage.   The fundamentals of human existence are oxygen, water, sunlight and Velveeta.   So the breathless announcement made at the peak of the football season provokes even the modest cheese nibbler to wonder: who got paid to leak that tidbit?   Line-ups at the Piggly Wiggly are around the corner.

crowds

Kraft executives estimate there are 40 million U.S. households which buy a Velveeta product every year.   They point proudly to this market as the Velveeta Nation.   Yet somehow, some way, they misjudged demand after owning Velveeta since 1927?

Fortunately, I have a solution in hand for the empty pantry, dear reader.   Government scientists can now fill the Velveeta gap without squeezing any additional cows.

algae-biofuel-pnlRecall, just last week, I alerted you to the stunning news that crude oil could be made quickly from sea algae.   How difficult can it be to divert some of the ersatz crude, rich in vitamins mind you, to be fracked into Velveeta?   Yes!  Science rules!

Quesa Supremo.   The Super Bowl can go on.

Putting out press releases like the Velveeta scare feeds consumer skepticism.   But the whopper of all time is being laid on us right now under the guise of an identity theft alert.    As you know, the nation’s retailer, Target, regretfully announced just before Christmas that their credit and debit card transactions had been hacked.  40,000,000 customers were vulnerable.

credit cards

I.T. is on the carpet.   The accountants are rifling through reports.   But up in the marketing department however, the story is being celebrated in the hallways.   “Forty million customers!   Hah!  Take that Costco!   How ’bout them apples, Walmart!!   Eat your heart out K-Mart!  See ya in the funny papers Kohls!”   It is a marketer’s dream to be the biggest and best, and Target has staked the claim.

40,000,000 customers is the envy of any retail chain.   But why stop there?calculating_costs

“Oh-oh!  OH-OH!!   Sorry, we got that wrong.   It’s actually 70 million customer accounts.   We have even more customers than we first said.    Call Associated Press!  Advise Congress!   Tell the networks!  Get this on the wire: it was 40 million cards, plus 70 million customer files… that’s 110 million  customers!!”   And sure enough, the media obliges with more breathless announcements and the new number.

You know, the U.S. Census Bureau tells us that there are 317 million residents here in the country.   Deduct 76 million children, and there are 241,000,000 American shoppers available to Target.    The retailer tallied 46% of them as customers.  Wow!   Continental domination achieved. cheese crown

The IRS counts itself lucky to have 69 million paying customers.   I wonder how many like cheese?

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Science

Upside Down!

This new year is presenting some stunning, seemingly unrelated discoveries.

swamp-water-os-smallStunner #1: A group of soaking wet, grass-stained Department of Energy scientists in Richland, WA  have developed a process for making crude oil out of algae.  You might want to check your pool for recent intruders.    The goop is subjected to heat and pressure, much like the original process, but without the time lapse of 1,000,000 years.

This is microwave designed for oil barons.   The result is black gold–Texas Tea as the song goes.   Environmentalists: be on the lookout as the swamp in your backyard is in jeopardy.

Magic-lev_0

Stunner #2:  Those intrepid researchers at the University of Tokyo have just announced that they can levitate objects using sound waves.   This is a bit lame as my parents advised our noise had been raising the dead for years.    Apparently the scientists have been able to grasp objects–no doubt with the high parts of Old Man River–and suspend them in midair.

This is a huge advance for Obamacare where you can be put on hold forever.   While the scientists optimistically intend to create high speed rail-free commuter transport, riders will have to agree on musical choices and cell phone usage.

levitation

Stunner #3:    Invisibility cloaking is everywhere.  Not that you would notice.   I don’t know where to start, but clearly, transparency is the key word in science today.   This is good, because it has a long way to go in politics.   Researchers at universities worldwide are clamoring to publish their latest wave manipulation breakthroughs in the world of disappearance.

So was it The Hobbit, or Harry Potter that propelled a legion of millennials to perfect the science of absence?  This runs against the advice of Woody Allen, once credited with the observation that “90% of success is just showing up.”

pointer

Stunner #4:   And this, straight out of the Czech University of Life Sciences– researchers have established that dogs relieve themselves in line with the earth’s magnetic fields.   After 7,475 individual observations of the cumulative works of 70 dogs over two years, this dedicated team proclaims that dogs line up north-south before letting go.   If you are lost, no more need to look up at the stars.   Better to look down at your feet.

Stunner #5:   The Sun’s magnetic field is changing.   It changes north to south, apparently.   This was announced just before Christmas by Stanford University.   Physicists at the Wilcox Observatory say this happens every 11 years or so, but that we should expect to see no changes here on earth.   To be sure, you might ask your dog.

polar

Stunner #6:   The Polar Vortex has swallowed North America, we think.   It could actually be South America, but that will require verification by our teams at Czech University and Stanford.  In the mean time, it is very cold.   Though it is never too cold for flag pole testing.   These are happy days for the professional weather forecasters who have been searching for news, and now they have it.

A sad note: while we are transfixed under a polar icecap that reaches down to Albuquerque there are two icebreakers imprisoned in a sea of ice at what used to be the South Pole (see #5 above) .   They are attempting to rescue stranded global warming researchers who, last observed, were eating canned beans waiting for a ride to Australia.

If you have any observations of your own respecting these recent discoveries, let me know.   Are they inter-connected? Mean time, feel free to share this with your friends.  They deserve to know!

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