Why did Benjamin Franklin think it a good idea to fly a kite in the rain? And why did he further believe that tying a key to the kite string was a helpful experiment?
Never understanding the whole event, I learned that he really was determined to prove that lightning was electricity. The kite string was hemp, which was soaking wet in the rain, but contrary to many depictions of Franklin standing, drenched to the ears, in the middle of a field, he was not. He was standing dry in the doorway of a barn, where he was holding onto a dry piece of silk string tied to the wet hemp. He tied the key to the hemp.
What happened next is important in preserving life. As the winds tore around the kite, it collected static electricity that was transmitted down the wet hemp cord. When the charge began to accumulate, Franklin saw that the strands of the hemp bristled like a brush. Impressed, he moved to touch the key with his knuckle, and got a little buzz for his curiosity. This was enough for him to conclude that there was electricity in the air around the kite. Had he hung in there for a lightning strike, he would have been a cindered lump, incapable of later writing up his findings.
I present the true events of this mythical story because I am not good with electricity. I do not understand the relationship between amperes and watts and volts. I have experience with volts, but limited at that.
I hate electric shocks. Like scrubbing across the living room rug and zapping yourself on the stereo. Once, I stepped out of my car and the shock was so strong I nearly welded my hand to the door. I cannot imagine the blind temerity of electric car owners who drive about, sitting on top of twelve hundred pounds of lithium battery, the same stuff that spontaneously ignites laptops and cell phones in one’s pocket.
My electric experience was early in life, but indelible. There was a time in history, before the advent of digital cameras, that I was charged with taking a family picture at a birthday party. The flash extension on my camera used disposable flash bulbs. As the crowd grouped together, I called cheese, and at the critical moment of a united smile, the flash did not work.
So off I went to the photographic shop—remember those? With the old flash battery in hand, I entered the store, and placed it on the counter. It was a small metal cube about the size of a thimble. The girl across from me looked at it.
“I think it’s dead. Can you test it?”
“Yes sir,” she responded and pulled out a contraption with wires and a needle under a plastic window, “let’s see what we’ve got.”
The needle wavered lethargically.
“Yep, you need a new battery. This one’s flatter than a hat on a highway,” she smiled.
But I wasn’t so sure. “Just hang on,” I said. “What if I just do the old taste test?” With that I placed the little cube on the tip of my tongue, and touched its other end with my finger. It felt a little warm on the tongue, which meant the battery still had some juice.
“I think it still might be good.”
She looked at me like I might stick a pen into an outlet, or put my thumb into a light socket. “No, it’s dead. You need a new one.”
“Well, just wait,” I countered, and lifted the battery again to my mouth. “Let’s give it another go.” With that said, I touched my tongue to the bottom of the battery, but inadvertently my lip touched the other end.
Shazowee!!
The shock arced through my brain like a giant blinding klieg light with tinsel exploding in all directions. For a moment my eyes froze wide open like Buick hubcaps in a car show: bright, spinning and impossibly shiny. I had never seen stars before. The jolt was so strong I nearly swallowed the battery. Then my eyes slammed shut and I spat the battery onto the counter. It skidded to a rest beside her calculator.
“You okay?” she asked, incredulous. I jiggled my head. My mouth was limp.
“Could you teth it again? I hink it thill hath thome juith lef.”
She picked up the little brute and studied it closely, and then the tester. “Oh! No wonder,” she chuckled. “It’s fifteen volts. I set it for one and a half! Hah! Sorry!”
I pointed out that you can start a Mack truck with twelve volts. She tested it again, and it registered “replace”. I took her word for it, and bought a new battery, which was egregiously expensive I thought.
“Eight bucks?? That’s adding insult to injury,” I protested.
“Would you like to test it?” she countered.
“Ha ha. Wrap it up.”
I stomped out of the store and returned to the party which was in full session. I had missed the cake and candles, and the ice cream was relaxing in a pool at the bottom of a crystal serving dish. I installed the battery, and again herded the partiers to the couch for the birthday shot. Everyone retrieved their smile. The camera clicked, but no flash. A collective groan followed.
“Hey maybe you bought a dead battery!”
“Yeah, did you test it?”
“Yeah, why don’t you test it now?”
“Yeah, just put it on your tongue…”
I cut them all off. “We are going outside to the picnic table, now!” I instructed. “Out! Out! And when we’re done, you can all go fly a kite!”
Tag Archives: Benjamin Franklin
More Change In The Mail
For you marketers, the latest USPS Revenues, Pieces and Weights was just released. It is a good indicator of the health of the economy, but also reveals just how we count on the post office in a different way than what Ben Franklin had in mind.
First off, the USPS jiggles their year-end to March 31, so the numbers I show you here have been adjusted to report a full normal calendar year, January – December, 2018 and 2017.
First Class mail continues its slow descent, losing 4% of its volume over the past 12 months. That is, we mailed 2.2 billion less pieces. The big drop is again in business and financial mailings, as more and more consumers opt for email statements and invoices. Anyway, First Class mail shrank by 119,000,000 pounds, or nearly 60,000 tons.
Marketing Mail, otherwise known as Standard, grew by 258,000,000 pieces. The percentage growth is negligible, which is mind-boggling, but considering the minimal, steady slide over the last few years, this is a big deal. Direct marketers put more money into mail. Remarkably, piece-weights are down. Down 133,000 tons in fact. Hard to grasp? It is a lot. Let me remind you, the USS Ronald Reagan only weighs 103,000 tons.
Periodicals, fell 7% year over year, representing 363,000,000 fewer magazines and newspapers. Put into terms you may relate to, that’s equivalent to 30 million monthly subscriptions, cancelled. While page counts are hard to calculate, the average weight of a single magazine shrank by 0.178 ounces, too.
The rising success in postal delivery however is packages and competitive parcel services. Overall, thanks to Internet, catalog and direct mail order, the USPS volume grew 8% in 2018, by 477,000,000 pieces, or just over 1 billion pounds. That’s 530,000 tons, or for you navy folks: five USS Ronald Reagans.
Conclusions:
We are always pointing to the USPS as a struggling giant. But it is a terrific barometer and thermometer for consumer behavior. Why? Because it is the only organ in the U.S. that still takes the pulse of over 150 million business and consumer addresses every day. It does not sample and extrapolate. It measures the whole body of the nation.
Understanding that, we see the real change in ourselves: we write fewer letters and cards to one another, and prefer to get our important mail electronically: email and website. We also shun the retail experience in favor of direct order over the Internet, and through catalog and direct mail. Lastly, we are steadily running away from browsing the printed page for news. Instead, we go to a screen or tablet. Still Benjamin Franklin watches.
Thanks for reading! If you would like to see the entire USPS report for October-December 2018, check it out here: Revenues, Pieces and Weights.