Have you noticed what’s arriving in your mailbox these days? For many of us, getting Informed Delivery Service saves us from a trip down an icy driveway.
Over a year ago, we signed up for Informed Delivery, and I told you about it. It’s like X-Ray vision, or electronic surveillance, though that sounds ominous.
The USPS emails you hours before delivery, sending a set of pictures of today’s mail.
In case you have forgotten, the USPS scans over 140 billion letters a year.
Each of those scans creates a jpg file. Because of the Intelligent Mail Bar code on the envelope, it tracks that mail to you. When you sign up, they take your email address, and voila: you have x-ray vision, kind of.
What is really cool, and smart of the post office, is that they have now introduced a URL hyperlink service for advertisers to catch you at your computer, laptop, mobile phone. Rather than wait for the hike to the mailbox, you can open the piece on line.
And that’s what people are doing. Advertisers like Flemings Steakhouse, American Girl, Soft Surroundings, Heifer International, Hammacher Schlemmer are taking advantage of the USPS service to get into your heads, if not your hands, as rapidly as possible.
If you haven’t signed up for Informed Delivery at home, you should. Not only does it tell you what’s coming, you are also on alert for when something does not arrive, like a paycheck, or a bill.
So: you can just wait for the mail, and pursue your daily rituals of fetching for it, or, cut to the chase, and see it now.
Thanks for reading! No, I am not a shill for the USPS, but I do believe that it is taking the right steps to be relevant in a changing world.