direct mail, Marketing, Media

Tempting The Fates: 21 Ways To Miss A Mail Date

Just taking the time to share a thought or two while rushing to the airport.   My apologies to all my faithful readers who wonder why they have to scan this post.   But I was a direct mail guy, and the tangled webs of direct mail production may well be a metaphor for life in general.

Calendar-date-circledFor mailers, timelines are tight, the post office has rules, and nobody sees your see emergency as their emergency.   The laws of physics trump all wishes to the contrary. This catechism of faux pas are all reminders of actual events.

 

How To Miss The Mail Date And Likely Disappear Into A Black Hole

1.   Start late.   The corollary: take up the wacky idea by your boss to be in the mail by Easter.

2.   Assume that three weeks is 21 days.   It is actually 15.

3.   Skip the research: the offer is so powerful only a knucklehead could goof it up.

4.   Pull in the Creative folks with a “team-building” challenge: just give them the offer and let them work out the rest.

5.   Demand copy, comps and layout before you settle on the budget.

6.   Demonstrate your economic intuition: estimate the numbers, response, cost, sales.  Don’t be scared by the unknowns; you are a visionary risk taker.   Guess!

7.    Lean on your list provider.   Maintain project secrecy.   Ask for competitor ideas.

8.    Once Creative gives you format design, get your Printer to price it.   Ask for competitor ideas.

designs-envelope-clean

9.    New Printer specs!  Get Creative to revamp copy.   Be firm with the deadline.  No dilly dallying, this is a mega opportunity.

10.   Flex your muscles. Go out to bid on print anyway.  Don’t tip your hand to the competition. Quantities should be secret.  Vague drop date.

11.    Don’t bug your lettershop with production schedule questions.

12.   A Power day for you!   Bless the newly found low-bid printer with their first order.   Advise impending drop date.  Quantities may go up.   Or down.

messy-desk

13.   Delay approving final art.   Experience has taught you that something could change later!

14.   You are a team player.  After rushing  final art approval, pass to Legal to keep them in the loop. (Noseyparkers!)

15.   Marketing brainstorm: boss adds a new version for a paper test.  No problem!

16.   Hold off approving printer’s proofs until Legal edits are changed on press.

17.    Advise the lettershop: a split run over two weeks.   Re-run list for goofy, inflexible postal demands.

18.    Ask your list house for more names.   Your boss wants to add his parents to the seed list.  No problem!

19.    Play hardball: hold off postage deposits with the USPS.

20.   Get proactive: advise your inbound phone center of the impending promotion.   Set up a separate meeting with the website folks.

21.    Share your wisdom with the new trainee: test the phone number.    When a “telephone dating service” answers, ask if you may borrow their number while your promotion runs.

I am sure that none of these instances have ever occurred in your career.  Lucky you!

I have to go now as there is an unaccountably stupid, long, glacially slow line-up in airport security today.

Be sociable! Share!

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Marketing

Waste Not, Want Not

"It took its leave when somebody sneezed."

“It took its leave when somebody sneezed.”

Did you find a few more fries hiding under your car seat lately?   What happened to that cheese sandwich you left on top of the DVR?    And that meatball you last saw on your plate: where did it roll to?   It made a break for it, and don’t be surprised.

The USDA just released their stomach-churning report on “Post-Harvest Food Losses in the United States – 2010”.   Apparently in that year we managed to misplace or otherwise not eat 133 billion pounds of food.    That’s nearly 67 million tons if you have trouble figuring.   Judging by the collective girth of America, I say kudos for us pushing back from the table early.

Minimalism: maybe the French had it right after all.

Minimalism: maybe the French had it right after all.

What is amazing is that in a nation overwhelmed by baby boomers, now retired and capable of eating full time, we just aren’t saving more food for later.   A random audit of any refrigerator should show freezer-burned remains of chicken pot pie served three weeks ago, buried tightly beside the bag of frozen peas which is regularly exhumed to chill granddad’s sore knee.

But it’s not.   Apparently we are throwing the stuff out.  The same report claims that 21% of our landfill is food.   Rather than cleaning our plates, we are scraping them, right into the garbage.

Multiplying and out of control.

Multiplying like Lego and out of control.

This concerning statistic explains the rising glut of empty food containers growing like giant, pale Lego –in the dark– under America’s kitchen  sinks.    Once we would have blamed this outgrowth on Tupperware– party central for the kitchen mavens.    Not any more.   Hold off on the pickle lifter.   Skip the deviled egg tray.    No one is saving leftovers any more.

This is a radical change from a civilization which used to save everything.   Archeologists have found 4,000-year-old bowls of noodles in China.   Carbon dating advises “best before” the Xia Dynasty.  

You can't throw out a good noodle.

You can’t throw out a good noodle.

In the arctic we are thawing out cartons of mastodon knuckles put away for a rainy day, but nowadays, nobody cares, because despite the microwave, we aren’t eating yesterday’s dinner anymore.

So we have a pair of statistics marching in lock step together.   Food waste up; empty containers up.  What to do?

Do NOT throw this out!

Do NOT throw this out!

A little more figuring leads to the sorry fact that every day, every person in America wastes a little over one pound of food.   With buns and condiments, that’s like throwing four Quarter Pounders into the bin!    Meanwhile, the USDA report points out that 49 million Americans live in “food-insecure” environments.  That is, there isn’t enough food, or not enough money to buy the food that is necessary to meet daily nutritional requirements.

Would it not be great if we could just set aside an extra plate with every meal we prepare, and pack its fare into one of those empty containers?   Pop these into the freezer, and once a week, drop them off at our grocery store for pick up by the local food bank!

Of course, you need to find the right top for the container.

Thanks for reading my rambling on our food conundrum.   FYI, Tupperware (TUP) is extremely successful today. In the past 5 years its stock is up 450% vs. the S&P’s 150%.    If you like this post, say so below, and be sociable: share it too.  Thanks!

PS: here’s the report.

The Estimated Amount, Value, and Calories of Postharvest Food Losses at the Retail and Consumer Levels in the United States,”

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Fashion

Business Casual: The Ties That Bind Us

bogie tie 1What happened to the neck tie?   ‘Used to be you weren’t presentable without a colorful silk noose around your neck.   In fact, no self-respecting gangster would burst out of the car without a 4-inch-wide paisley draped down his front. Paisley is of course the recommended pattern for splatter work.

Now, even the coppers don’t wear ties.  Where’s the professionalism?  Where’s the esprit de corps?Jane-patrick-jane-29308522-293-473

You and I both know that “business casual” killed the tie.    Nowadays only the sportscaster, the news anchor, and the late night TV host wears a tie.

gekkoMeanwhile, the wheels of commerce grind on, driven by nice guys in Lands End chambray, dreaming they live in Los Angeles, moments from a beach.

The irony is,  business casual is anything but.    Get it exactly right or you crash and burn.  To wit: on Superbowl Sunday, President Obama “sits down” with Fox’s Bill O’Reilly for a chat.   The two Irish face each other, wincing at the other’s attire.obama o'reilly

The prez wears an open collar and open suit jacket.   O’Reilly dons tie and buttoned suit.   Somebody didn’t get the memo.   The White House phone board lights up like Pizzahut.

And who decides on the code of the day?   We recently watched a painful luncheon meeting where three sales types, bound up like mummies in serge, entertained their open-collared, polo-shirted client.    The suits picked up the lunch check while tieless splashed through his baby back ribs, napkin tucked into his shirt.tielss leaders 1

And do you really think it makes business move faster?  Last year’s economic summit maybe answers that question for you.   Tell me these guys are comfortable in their biz-cazh skins.

The only winner in this crowd is Angela Merkel.    She can wear jewelry.   Though Putin would be buffed with a gold chain around his neck.

carson-daly-f001The inevitable is coming fast.   “No ties” was the gateway for the next business necessity: no shave.

Before long, we can expect a whole generation of scruffy-faced gents running the country, teaching our kids, driving ice cream trucks and delivering babies.   All the while we will continue to count on the sports casters, news anchors and late night hosts to remind us where we came from.

_Duck_Dynasty__Star_Reveals_Clash-5448e99ef3125545267533e036a7ffbbBecause you know, the two-day shave will be replaced.

Phil 1960

 

 Thanks for taking a moment for my rant.   I was born with a tie, but I am slowly forgetting how to put it on.   If you enjoyed this, or just have a person in mind to read this, please share it, or like it, below!   Thanks!

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Marketing

Don’t Play With Your Food

It is so good to be at the top of the food chain.    I know, there are grizzly bears out there who would have us for lunch, but generally, we rule, I think.

But our supremacy causes some nutty behaviors.    I am thinking specifically of our advertising.

"I have this recurring nightmare..."

“I have this recurring dream…”

Let’s say we are promoting internet grocery shopping.      Concept:  a plump, naked guy scampering across the road, jogging down the sidewalk to the store.

Nope.   Too edgy for the after-school viewing. Let’s get a plump, naked chicken.   Oh yeah, take his head off, too.   That’s okay to show during the six o’clock news hour.

"This is the BEST picnic ever!"

“This is the BEST picnic ever!”

Or perhaps we are promoting an antacid to settle our stomach.   Concept:  a plump, naked, slow-roasted, headless man, playing doubles volleyball in the backyard.

Nope.   That’s a message endorsing tanning.  Surgeon General won’t like it. Let’s go chicken instead.   “Hey Marsha, see if you can get Roddy from the internet shopping commercial to audition…”

And logic-defying creative like this:   there’s a buffalo farm near us advertising its meat products.  And who’s making the pitch on the billboard?  A proud cartoon buffalo beaming down on us as we drive by, gazing at the bison in the pasture.

Chicken chef: fowl treachery!

Chicken chef: fowl treachery!

Been to a BBQ restaurant lately?   Notice the smiling pigs and cows on the napkins?    How about lovable Mrs. Leghorn offering up her fresh-laid children for breakfast?   No wonder PETA gets antsy.

It’s not all twisted though.

I point to our favorite duck -sorry, not you Donald– no, not you Daffy– but the celebrated pitchman who has won our hearts and minds for supplemental insurance coverage.   He shows how hard work, and a friend in the advertising business can get you somewhere.

"I took voice modulation too."

“I took voice modulation too.”

Could it be that this fellow started in insurance as an actuary?   And somebody in marketing called him up to the seventh floor for a talk?

"I was an extra on the Muppets.  But I was going nowhere."

“I was an extra on the Muppets. But I was going nowhere.”

And there’s the British import gecko.   May have been a driving instructor for the U.N. Consular Service until he realized his job had no meaning.   Went for a casting call for a pest control ad and ended up selling auto insurance.  They loved his accent.

Their futures are secure.  Unless the Food Network takes a shine to them.   Or Comedy Central.

Next thing you know– Concept: A duck, gecko and a rooster walk into a bar…

 

 

 

 

There’s a good punch line for this set up.   I hope you can supply it!   Thanks for reading, and please “like” or “share” below.  Thanks!

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Environment

Bring It On!

Is this winter over yet?   I hope not.   We just bought a new snow blower.

Shovel 694

Born to shovel by hand.

I admit to being a shovel-Luddite.   Maybe even a snoglodyte.   Since our first sidewalk and driveway, I have happily moved a near-biblical glacier of ice, snow, salt and sludge with an aluminum spade or a plastic pusher in my cold, gloved hands.

Meanwhile, in the last two decades, snow blowers have roared along our street like stock cars.   Every garage has given up a place for the machines to park, and drip a puddle of oil and slush, from December to March.   And while my neighbors  festooned the street with animated, white plumes of snow, I continued to pump away at the shovel like John Henry, determined to beat the machine.

Kens Blower 695

The neighbors take to the streets.

My late adopter attitude has been a source of discomfort for my snow blowing friends.   With every winter blast, they individually had to debate helping me, or not.   And if they did run their 16-hp chain-driven, double-augured  tank up my sidewalk, were they committed to follow up with each new dusting?

Then last June, our kind neighbor Angela gave me her snowblower.   Not out of charity mind you, no.   But because the family was moving to southern California where they were more likely to need a dump truck equipped with a fire hose and back hoe.   I fell for their ’97 Toro CCR 2000 like a ton of salt.   This cute little red machine had snorted and gobbled up snow under Angela’s operation for years.

This was a gateway moment.   The Toro had a new, loving home.   And I had a new toy.

Snow house 696

The little Toro kept up the pace.

As you are now much aware, we have had a spectacular winter so far, and my adopted Toro has trimmed, cleaned, and swept sidewalks far beyond our borders– great fun!    What’s more, the neighbors are now settled down.   They are at ease because I have joined the 21st century with internal combustion.   They no longer worry about me embarrassing them with a heart attack. They start their engines, and I start mine.

Until last night.    Threatened with another polar vortex, I brought out the Toro for a quick clean-up.   This is a gratuitous testimonial for the little engine–  it eats snow like a Zamboni on Jet-A fuel.    So with another blow-out on the way, I primed the machine and pulled on the starter cord.

IMG_6466

Like all good plans, they change.

The cord ripped right off its mount with a loud sproing.   I held in my hand, 12 inches of frayed nylon string.   The machine lay still, like death.

Meanwhile, snow was blowing across the street a la Zhivago.

Without a minute to spare, I hustled the Toro into the back of our car and rushed over to Ray’s Small Engine Repair and Lawnmowers.   Ray runs a tidy, bright shop.   Out front he has a display of snow blowers– bright red machines, shiny, ready and eager.    In the back, he runs a repair shop.

In a separate room he has a collection of old, used machines.   They looked like a gang of bar-fighters, waking up in jail after a long bumptious night.  Not a good sign.

I came in to get mine repaired.   But after what now seems a very brief discussion Ray convinced me that the shiny, new  black 22-inch, 8hp Murray was the way to go, complete with electric start.    It turned out that my little machine was 17 years old, and as Ray summed it up, its time had come, “just like the cicadas.”

IMG_6465

Bring on the snow!

I pointed out that the Toro was only “5” in snowblower years.   “Maybe so but look on the bright side, you won’t be back for another 17 years, by which time this new baby will cost $3,000.   And there may not be any snow… so take it now and get your licks in!”

And here I am, standing in the driveway, staring at the sky, hoping for snow.    The east coast is buried under another 100-year blizzard.   In Chicago, the forecast is maybe 1-2 inches.   Hardly enough to crank up the new Murray.

I’ll get out my shovel.

Thanks for reading!   If you have ever been in the same position waiting to take on Mother Nature, now you know how I feel, or how Lieutenant Dan felt sitting on the mast of Forest Gump’s shrimp boat.    Please share the story, and feel free to “follow” Riper Conditions !

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Marketing

Runny Numbers

DCIM100MEDIAI think we were all a bit startled by the recent alarm over the Velveeta shortage.   The fundamentals of human existence are oxygen, water, sunlight and Velveeta.   So the breathless announcement made at the peak of the football season provokes even the modest cheese nibbler to wonder: who got paid to leak that tidbit?   Line-ups at the Piggly Wiggly are around the corner.

crowds

Kraft executives estimate there are 40 million U.S. households which buy a Velveeta product every year.   They point proudly to this market as the Velveeta Nation.   Yet somehow, some way, they misjudged demand after owning Velveeta since 1927?

Fortunately, I have a solution in hand for the empty pantry, dear reader.   Government scientists can now fill the Velveeta gap without squeezing any additional cows.

algae-biofuel-pnlRecall, just last week, I alerted you to the stunning news that crude oil could be made quickly from sea algae.   How difficult can it be to divert some of the ersatz crude, rich in vitamins mind you, to be fracked into Velveeta?   Yes!  Science rules!

Quesa Supremo.   The Super Bowl can go on.

Putting out press releases like the Velveeta scare feeds consumer skepticism.   But the whopper of all time is being laid on us right now under the guise of an identity theft alert.    As you know, the nation’s retailer, Target, regretfully announced just before Christmas that their credit and debit card transactions had been hacked.  40,000,000 customers were vulnerable.

credit cards

I.T. is on the carpet.   The accountants are rifling through reports.   But up in the marketing department however, the story is being celebrated in the hallways.   “Forty million customers!   Hah!  Take that Costco!   How ’bout them apples, Walmart!!   Eat your heart out K-Mart!  See ya in the funny papers Kohls!”   It is a marketer’s dream to be the biggest and best, and Target has staked the claim.

40,000,000 customers is the envy of any retail chain.   But why stop there?calculating_costs

“Oh-oh!  OH-OH!!   Sorry, we got that wrong.   It’s actually 70 million customer accounts.   We have even more customers than we first said.    Call Associated Press!  Advise Congress!   Tell the networks!  Get this on the wire: it was 40 million cards, plus 70 million customer files… that’s 110 million  customers!!”   And sure enough, the media obliges with more breathless announcements and the new number.

You know, the U.S. Census Bureau tells us that there are 317 million residents here in the country.   Deduct 76 million children, and there are 241,000,000 American shoppers available to Target.    The retailer tallied 46% of them as customers.  Wow!   Continental domination achieved. cheese crown

The IRS counts itself lucky to have 69 million paying customers.   I wonder how many like cheese?

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Science

Upside Down!

This new year is presenting some stunning, seemingly unrelated discoveries.

swamp-water-os-smallStunner #1: A group of soaking wet, grass-stained Department of Energy scientists in Richland, WA  have developed a process for making crude oil out of algae.  You might want to check your pool for recent intruders.    The goop is subjected to heat and pressure, much like the original process, but without the time lapse of 1,000,000 years.

This is microwave designed for oil barons.   The result is black gold–Texas Tea as the song goes.   Environmentalists: be on the lookout as the swamp in your backyard is in jeopardy.

Magic-lev_0

Stunner #2:  Those intrepid researchers at the University of Tokyo have just announced that they can levitate objects using sound waves.   This is a bit lame as my parents advised our noise had been raising the dead for years.    Apparently the scientists have been able to grasp objects–no doubt with the high parts of Old Man River–and suspend them in midair.

This is a huge advance for Obamacare where you can be put on hold forever.   While the scientists optimistically intend to create high speed rail-free commuter transport, riders will have to agree on musical choices and cell phone usage.

levitation

Stunner #3:    Invisibility cloaking is everywhere.  Not that you would notice.   I don’t know where to start, but clearly, transparency is the key word in science today.   This is good, because it has a long way to go in politics.   Researchers at universities worldwide are clamoring to publish their latest wave manipulation breakthroughs in the world of disappearance.

So was it The Hobbit, or Harry Potter that propelled a legion of millennials to perfect the science of absence?  This runs against the advice of Woody Allen, once credited with the observation that “90% of success is just showing up.”

pointer

Stunner #4:   And this, straight out of the Czech University of Life Sciences– researchers have established that dogs relieve themselves in line with the earth’s magnetic fields.   After 7,475 individual observations of the cumulative works of 70 dogs over two years, this dedicated team proclaims that dogs line up north-south before letting go.   If you are lost, no more need to look up at the stars.   Better to look down at your feet.

Stunner #5:   The Sun’s magnetic field is changing.   It changes north to south, apparently.   This was announced just before Christmas by Stanford University.   Physicists at the Wilcox Observatory say this happens every 11 years or so, but that we should expect to see no changes here on earth.   To be sure, you might ask your dog.

polar

Stunner #6:   The Polar Vortex has swallowed North America, we think.   It could actually be South America, but that will require verification by our teams at Czech University and Stanford.  In the mean time, it is very cold.   Though it is never too cold for flag pole testing.   These are happy days for the professional weather forecasters who have been searching for news, and now they have it.

A sad note: while we are transfixed under a polar icecap that reaches down to Albuquerque there are two icebreakers imprisoned in a sea of ice at what used to be the South Pole (see #5 above) .   They are attempting to rescue stranded global warming researchers who, last observed, were eating canned beans waiting for a ride to Australia.

If you have any observations of your own respecting these recent discoveries, let me know.   Are they inter-connected? Mean time, feel free to share this with your friends.  They deserve to know!

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Science

Right On The Money

It’s tough keeping up with the Bank of Canada.   First, they killed the dollar and gave us the Loonie.   Then they snuffed the two dollar bill, and gave us the “Toonie”.   Last spring the penny was thrown under the bus.   Now they are printing rubber money.

IMG_6345

Counterfeiters are shaking their engraving tools in high dudgeon as shiny, new polymer-based bills are flooding the market.   Now, chemical manufacturers like DuPont are trying their hand at the dark art of making dough.

The new bills are a sandwich of tin foil, gum wrapper, scotch tape, plastic and bumpy print.   Perfect for vending machines.   I have studied these  $5, $10, $20, $50 and $100 bills that pad the pockets of millions of unwitting but happy Canadian consumers.   Here’s what you need to know to stay in the money:

1.   They aren’t rubber.   They are biaxially oriented polypropylene sheets.   This radical development stops many counterfeiters.   If youse can’t say it, youse ain’t making it.

2.   They are water resistant.   That is, you can easily wash them.

floating_money_02

This is especially helpful in the cash and carry business where laundering money has always been challenging.   Incidentally, in a spirit of helpfulness, the Bank’s website provides instructions on cleaning blood off of currency.

3.   They are printed with metameric inks.   Of course, that means that their colors change under different types of light.   Under certain lights, like neon, they may disappear completely.

4.   They are durable.   Lab testing determined the bills are good to use in temperature ranges of -75’C to +140’C (-103’F to 284’F) so you can take them to the Moon.   Mars is iffy (cold) and Venus is out (blazing hot).

5.    They are environmentally friendly.   You can recycle these bills.   Do not throw them into your wet garbage.

6.    They float.   In the unlikely event of a water landing, you may clutch your wallet or handbag with the full faith and confidence that the Bank will keep your head above water.  A standard suitcase full of 100’s will support you comfortably.

runes

7.    Security: they have secret codes.   You can only see these codes if you are a Hobbit or are familiar with ancient runes.   Safety warning: the Bank’s website cautions against holding the bill up to the sun or a laser light to find the codes as your eye will turn into a molten glob of cheese.

Polymer bank notes have progressed through years of development.   An early version was created by Dupont.   But, a rookie error:  the ink smudged so badly that the banks said “maybe you can line your bathroom walls with it, but not our pockets.”

So taking the hint, Dupont decided to cut their losses, tossed in their hand and took their product home.

IMG_6343

They named it Tyvek.

Thanks for reading!   If you liked this let me know, and by all means, feel free to share it.  I’d like that too!

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direct mail, Marketing

Are You For Real?

SantaLetterText-776x1024“You have to write letters to get them,” said my 5th grade teacher as she drilled us on formatting.    What a drag.    At the uncomfortable age of 10 we had no one to write, let alone anything to say.

So it’s ironic that over half a century later I exit from a successful business which is all about writing good letters.

In direct mail, the letter is the backbone of building a personal relationship.  Avid consumers are enchanted by letters from their favorite gardener, doctor, hunter, dress maker, shopper, financier, teacher, traveller and coin buff  frothing over the latest gadget, find, or technique.

It’s no wonder direct mail grew astronomically through the back half of last century and into this one.    We were guaranteed to receive a letter at least once or twice a week with important news from somebody we knew, and who knew us, from far away, like Terre Haute, Fort Wayne, Franklin Center, Troy, West Babylon or Battle Creek.

But the bloom pales, if it doesn’t fall right off the rose if we discover that the writer doesn’t exist.    I was stunned when I learned that Readers Digest’s Carolyn Davis was just a beautification project — a makeover from “CD” for the Credit Department.

Betty Crocker in the Witness Protection Program

Betty Crocker in the Witness Protection Program

Carolyn was just my first commercial heartbreak.    I only recently learned that Betty Crocker, the lady who guided my mother through countless birthday cakes and blueberry muffins is a complete phony.   Never existed.    Isn’t even an anagram for an NSA operative named Cory Berckett… clandestinely stealing philo recipes while posing as a dishwasher.

Martha Logan modeled on Beth Bailey McLean

Martha Logan modeled on Beth Bailey McLean

The charade continues.   Martha Logan, who managed the Swift meat kitchen for a generation never existed, though at least she was a pen name for the real Beth Bailey McLean.

Ms. McLean was born in Superior Wisconsin in 1892 and knew her bacon.   But Swift’s ad agency apparently wasn’t satisfied with her creds.  They invented their own version of Martha Logan to broadcast from the Swift radio studios on Chicago’s WLS.

The Radio Martha Logan

The Radio Martha Logan

This new Martha had a photo portrait, and was reared and educated in Illinois, homeland of a long tradition of phonies.

Still, there’s one more fictional character, Beatrice Cooke.

Beatrice Cooke, queen of cream.

Beatrice Cooke, queen of cream.

She was the majordomo for Beatrice Foods, formerly the Beatrice Creamery Company, founded in 1894 in no, don’t say it, Beatrice, Nebraska.  That’s right, there never was a whiff of a Beatrice in that company unless she was lactating in a stable outside.   Adding the final insult, Beatrice moved to Iowa in 1905.

Which brings me to a quandary today.   On impulse, I made a donation to Wikipedia.   Totally guilt-ridden, I felt better after giving them a measly $10.    In response, I received a Thank You letter from Sue Gardner, executive director of Wikimedia Foundation.

Well, this wasn’t a Thank You letter.   It was a THANK YOU letter.  555 words, 14 paragraphs, 49 lines and 3337 keystrokes.   I winced in embarrassment.   Imagine dropping a few pennies into the Salvation Army bucket, and the bell ringer chases you down the crowded street crying thanks, before tackling you around the knees and blubbering all over your $900 cashmere wool coat.

scroogeMs. Gardner saw my paltry $10 funding the sum total of all world knowledge sought by countless individuals, and she began to describe the dire circumstances of each of them.

She concluded: “On behalf of the Wikimedia Foundation and the half-a-billion other Wikipedia readers around the world: thank you.”   

This was a “loaves and fishes” moment.   I did not guess my $10 would go that far.

Truly though, her letter did its job.   I have to return to Wikipedia, and I will no doubt double down on my charity.

But now I wonder– is she really there?

https://donate.wikimedia.org

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Economics

A Nickel For Your Thoughts

penny-1936-7877445Our neighbor nation to the north– those hardy, conscientious folks who are the first line of defense against the arctic chill lost a battle this past spring.    The Canadian penny was removed from the endangered species list, and officially extinguished, i.e.. it is extinct.

The argument against its survival was that it cost more than it was worth.  Which is a stunning confession to be made by any government official anywhere.

But there you have it.   The upside is that every child in the nation will now learn the important arithmetic of rounding up and down to the nearest five cents.   There is the clever, political subtlety that the Canadian government did not eliminate “cents”.  It is still legal to use a cent: talk about it, write it, or include it in important bank interest statements.   Retailers can still charge you cents, but you will pay according to nickels.  The penny is the ghost on the sales counter that haunts all transactions.   Everyone senses its presence, but it can’t be seen.

The move has rocked the net worth of the country.   According to the Royal Canadian Mint, there are 35 billion pennies at large in Canada.    About $10 per person.    Turns out there are nearly 19,000 tons of pennies stashed away in cans, desk drawers, pants pockets and chesterfields which have been devalued by a factor of two.   You thought you had a jar of $12 bucks in pennies?  Nonsense.   You have enough copper and zinc for a Venti Frappuccino.  

Where this new found economy takes us, is to another government agency in on the conspiracy: the post office.    Canada Post has announced its new plan to modernize and overhaul the postal system.   This includes raising the price of a single first class stamp to $1.00.    A buck!  Unless you purchase stamps in bulk, when you will only have to pay 85-cents.    See how that works?   No pennies!!

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Compounding this elaborate pricing strategy is the plan to curtail household delivery.   Before long, Canada’s mail will be delivered to a community box at the end of your street.   This will precipitate two additional behaviors.  First, neighbors will have to speak to each other when they visit the box.  Second, they can remove the riveted, burnished steel “No Junk Mail” signs from their doorsteps.

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Truthfully, the United States Postal Service has a similar history of thriftiness.   They too decided that the customer should share in the work of delivering the mail.   In 1928 they thrust the responsibility of addressing onto the back of the writer!   No longer was it acceptable to merely place your aunt’s name on the envelope.   The USPS unilaterally demanded a street address and number.   Another typical example of  heavy-handed government.  Added to that insult was the price of a stamp: 3 cents.

IMG_6200And if you couldn’t find the pennies, you had to round up to a nickel.

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